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Swachhbharat Abhiyan.
This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself cleaned the road. It is India's biggest ever cleanliness drive and 3 million government employees and school and college students of India participated in this event. The mission was started by Prime Minister Modi, who nominated nine famous personalities for the campaign, and they took up the challenge and nominated nine more people and so on (like the branching of a tree). It has been carried forward since then with people from all walks of life joining it.

This campaign aims to accomplish the vision of a 'Clean India' by 2 October 2019, the 150th birthday of Mahatma Gandhi.

Specific objectives are:
• Elimination of open defecation
• Conversion of unsanitary toilets to pour flush toilets (a type of pit latrine, usually connected to two pits)
• Eradication of manual scavenging
• 100% collection and processing/disposal/reuse/recycling of municipal solid waste
• A behavioural change in people regarding healthy sanitation practices
• Generation of awareness among citizens about sanitation and its linkages with public health
• Supporting urban local bodies in designing, executing and operating waste disposal systems
• Facilitating private-sector participation in capital expenditure and operation and maintenance costs for sanitary facilities.

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